It’s a fact that the Multiple Listing Services (MLS) is one of the most valuable resources available in the real estate sales industry. However, if you’re getting ready to list your house on the market, you’ll want to spread the word as much as possible. The good news is that there are several additional ways you can advertise your home for sale, which, in conjunction with your MLS listing, will help you increase visibility and attract buyers.
Keep in mind that even if you are creating some of your own advertisements for your available-for-purchase home, it is always best to make such ads look professional. This is especially true when photographs of your home are included in an ad. It is better to hire a professional photographer than to post poor-quality pictures that might wind up deterring potential buyers.
Creative ways to advertise your home for sale
In addition to the online MLS listing for your home, the following ideas can help expand your reach, especially within your local community:
- Take advantage of social media platforms, such as Instagram, Facebook and Twitter. Again, just make sure you are posting quality images and content.
- Visit public establishments in your town, such as the local library, churches or park, to see if they have a community bulletin board where you can post an ad for your home.
- You can also advertise a home for sale in the classified sections of newspapers or online publications, such as Craigslist.
You might even know local merchants or business owners who might be willing to let you advertise your home for sale in their establishments. It could prove quite surprising just how much attention your ads get, especially if you post them in a location that regularly receives a lot of foot traffic.
Discuss advertising with your real estate agent
One of the benefits of working with an experiences real estate sales agent is that it is the easiest way to obtain guidance and recommendations regarding ways to advertise your home for sale. Depending on where you live, your agent might even suggest installing a lawn display or hosting an open house as a means of attracting visitors and potential buyers to your home.
Relying on an experienced sales agent to act on your behalf gives your home sale the professional edge rather than trying to sell it on your own. There are other benefits to working with an agent as opposed to launching a For Sale By Owner (FSBO) advertisement, with access to the MLS being one of them. The more you get the word out about your home, the likelier it is that you will gain showings and offers.