Selling homes in South Carolina is a competitive business. As a seller, you must find ways to make your house stand out from the rest. You can find numerous posts in the archives of this blog that discuss topics such as “curb appeal” or “list prices,” to issues that can make or break your chances of getting offers. Real estate advertising is often a key to success.
You might think you can take your cell phone, snap a few pics of your house, then post them online, and you’re good to go. This is one of the biggest mistakes you can make if your goal is to attract buyers and sell your house in a timely manner. Nowadays, most buyers begin their searches for a new home online. If they don’t like what they see, they’ll keep scrolling. Many sellers (acting alongside the advice of an experienced sales agent) understand the importance of professional-quality photos. In fact, some are taking it to the next level by using drone photography to advertise real estate.
Why you should consider using drone photography to sell real estate
As mentioned earlier, more than 95% of buyers start their home searches online. If you’re a seller, you’ll want to make sure your visual real estate content stands out from the rest, or, at least, can compete with other real estate advertisements of similar size and value. Current data shows that sellers who have incorporated aerial photographs of their homes in advertising typically land a deal nearly 70% sooner than those whose marketing campaigns skip this step.
In addition to enhanced property visuals, using drone photography to advertise real estate appeals to a particular target audience. Buyers who are tech-savvy, entrepreneurs or business owners are likely to pay attention to marketing campaigns that take advantage of advanced technology. Another benefit of drone-generated photographs or videos is that they’re easy to upload on multiple social media platforms, websites, blogs and more, thus giving a seller or real estate agent a cutting edge over their competitors.
Make sure you adhere to state laws
There are laws regarding the FAA Aeronautical Knowledge Test and licensing that apply to aerial videos and photography in real estate. In other words, your listing agent can’t simply grab a drone and start uploading videos to advertise your house for sale, unless he or she is certified to do so. There is also a background check included in the licensing process.
Depending on the quality of drone you want to use to advertise real estate, it might cost anywhere from $50 to several thousand dollars. Consider hiring a drone photographer or videographer. Shop around, but don’t underestimate the value of taking your marketing campaign up a notch by using drone technology to get your buyers’ attention.